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Small
Business Consulting |
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marketing
on the internet
Does your web site
deliver traffic to your business? Marketing your
business over the Internet is a
specialized skill and requires
careful preparation of your material in consideration of the peculiar requirements of the medium.
Small businesses who create web sites to market their businesses do not have the luxury of widespread name recognition that the Fortune 500 have. They
must compete with other businesses for attention of the
internet shopper. This means that their site must be something that search engines will find and direct shoppers to when they are searching.
Here is a simple test you can do to determine how effective your site is.
Identify a term that pertains to your business that someone might be looking for over the Internet. For example, if a dry cleaner had a site, the search term might be "dry clean", or perhaps "quality dry clean", or even "fine clothing", for someone who is looking for a cleaner who won't ruin their expensive things.
Go to a search engine on the internet. Any one that you use will work, but you might consider Google, Alta Vista, or AOL. Enter the search term and
do the search to see how many "hits" you get. Then start with the first site on the list returned and
go down the list until you come to your site. If you have to go past the thirtieth entry, you can imagine that your site will not produce much business for you.
To be effective, your site should appear on the
first page of sites that the searcher finds. We can help you identify
the terms you should use and the other design
features that can make a difference in the effectiveness of
your site as a marketing tool.
We
will review
your site for you to determine how effectively it will market your
business, and give you a written report summarizing the results
and providing recommendations that you can use to improve
the performance of your site. (Click
here to see an example of
client feedback.)
Call or write to us today to let us help you turn your web site into a business producer for you.
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